With Stories Made & Measured
Lychee is a marketing agency that blurs lines. We create engaging experiences to tell compelling stories that connect brands with people.
The right people with the right brand in the right places. Then we measure and quantify the response, adapting and scaling as needed.
Hovering over boxes makes things more exciting!
Because trust is what makes the sale. Relatability is what generates the trust. Engaging content is what draws in those who relate.
Look out for boxes with symbols ...they may contain oracles
What is Lychee?
Lychee is dynamic and creative. Insightful and analytical. Lean and well-seasoned. It's a mix of artistic passion, data crunching realism, and the confident flexibility that comes from having done this for a long, long time.
Long before ad blindness became an epidemic, we were creating branded stories across multiple channels. Being in conversations and being relevant to target audiences, wherever they choose to consume media.
Because advertising is getting more competitive and less effective every year, whether web or print media. Lychee's staff come from diverse agency and in-house backgrounds, but there's one thing that brought us together:
a passion to develop advertising that works in this new environment, and make our methods accessible to small brands.
Small brands genuinely do have a story to tell, a reason beyond price that makes their customer choose them. We help these stories get told, heard, and spread. That helps you spend less per aquisition and make more.
Brands develop naturally in any business. You know what sets your business apart and what kind of customers you want, we help clarify and express that.
Because we know how and where to create engaging stories, experiences, conversations that solidify a brand voice and build lasting relationships.
And we can move fast. Real-time response. Real flexibility for really relevant messages, right when and where they're wanted.
How Lychee Works
LycheeWeb focuses on digital engagement in the first instance - it's where people are, and it's easy to measure and subsequently expand when you work with digital data. But technologies are simply mediums to help you deliver a message to people, it's still all about the people and how they respond.
Our purpose is to help you pinpoint your brand's personality, develop the most effective means to express that, and set a realistic plan to engage compatible personalities - step by measured step.
We provide the marketing creativity, technical and social knowhow, with scalable flexibility to get your message where it's welcome - without requiring huge risks and leaps of faith. Testing and then scaling what's working is how.
Rather than charge a premium for ideas, we charge to cover costs in the first instance. Then we profit as our work brings profits, transparently.
That means less time negotiating pricing and more time developing a mutually beneficial relationship between your brand and market, with our help.
It's about clarifying a branding framework, setting a strong foundation that can inform all aspects of your marketing long-term.
From the words used in your tagline to whether you pay people to tattoo your brand on their foreheads, a fleshed-out brand framework keeps choices consistent.
A consistent brand is a trustworthy brand. Relatable, on the level.
They are to modern marketing what words are to poets, tools to get your message across effectively.
Tools you learn how to use, so you can confidently combine them into something new - because only bespoke solutions stand out.
The world's media is multi-channel, and there's no one path that leads through brand exposure, to engagement, to sales.
The question isn't how to get your target market onto the right path, it's how can your message work with the multiple paths your market engages with.
There are multible ways your target market might come across your products/services, and being able to work seamlessly with these different access points is vital.
Seamlessly. That means a well-orchestrated, cohesive campaign that involves all the platforms your target market utilises, without disrupting their experience.
In the old days that meant placing your ads during the right TV shows, placing your billboards in the right neighborhoods, placing your flyers in the right publications.
And in the early days of the internet all that changed was the addition of placing your banners on the right web sites and then targeting your PPC ads at the right keywords.
But it costs very little to place banners and PPC ads. Standards dropped fast, and now nobody really notices online advertising. Unless the message delivery has utility - unless it offers a reason to engage, unless it offers value to the medium that delivers it.
Lychee knows online channels and platforms, and how people actually use them. We do a lot of market research, and we do a lot of marketing.
That's what Lychee do really well - build engaging things that fit.
Working with Lychee?
A relationship with Lychee starts with a conversation. We are not stingy with our ideas, everybody has good ideas. We make our money effectively implementing them.
So the first conversation is about bouncing ideas around - you tell us about your brand, your customers, your sales processes, where you would like to go. We listen and suggest ways to get there.
Then it's about setting steps and defining how to measure progress. How to keep us accountable, and to ensure the best outcomes with the least risk. We're small on purpose. It means we're flexible enough to do what's right for your brand, rather than what suits our established methods. And our overheads mean we can charge transperantly on work performed and results gained - we don't need to make real profits off every little thing we do, just what makes our clients profit.